What is the search engine optimization?

NIIT offers search engine optimization program .I want to know about it how does it work? can i work as a freelancer?

SEO – Search Engine Optimisation
A process to increase the relevant traffic to the website via search engines.

SEO is not something you can master just by reading some books or learning at NIIT.
It is a strategic plan which requires extensive hands on experience (if you want to sustain in the market).

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So do a complete research and decide if you actually have the patience, interest in this.
Don’t opt just for the sake the terms SEO is being used around frequently.

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